Color Balance: Purple Shampoo
Don’t lose your cool with Joico's Color Balance Purple Shampoo. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.
•Apply to wet hair. Lather.
•Leave in 1-3 minutes.
•Use 2-3 times a week, alternating with your daily shampoo.
•Follow with Color Balance Purple Conditioner for best results.
Directly attach to the hair and instantly neutralize unwanted yellow tones.
Green Tea Extract and UV
Absorbers Help fight fading and tonal change to keep color looking great.
Joico's one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
•Instantly neutralizes unwanted yellow and warm tones in blonde hair
•Long-lasting results through 12 washes
•Boosts shine and smoothness
•Over 2X stronger hair
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