Behind the Brand

August 18, 2022

With Inspo from Lizzie ... Hilary Duff This routine is what dreams are made of. Brighten your blonde-like celebrity, Hilary Duff, with Joico's Blonde Life collection. When Your Blonde Starts... Read more...

We Sustain Beauty

July 5, 2022

We Sustain Beauty is Davines' first global socio-environmental campaign, featuring their newest product: WE STAND/for regeneration hair + body wash. In partnership with Rodale Institute and Slow Food International, Davines has incorporated activist... Read more...

The LOMA Difference

June 14, 2022

LOMA manufactures its own products in its own facility, which guarantees that it can utilize the highest quality ingredients. Their team sources and inspects every ingredient, every raw material-including the... Read more...

How to Choose the Best Body Wash

May 6, 2022

Your body wash should leave your skin feeling calm, smooth, and soft, but that can be challenging when you have sensitive skin. Depending on the product you choose (and its... Read more...

Joico Translates Salon-Speak

May 4, 2022

Want to avoid all those miscommunications in the hair chair so you get the cut you really want? JOICO asked their Global Pro Stylist, Richard Mannah, and the JOICO education... Read more...

All About that Base

April 11, 2022

Do you know the first ingredient in your products? Take a look! The first listed ingredient in most products makes up 75% or more of the formula. The first ingredient... Read more...

Inside Parma Italy's New Davines Village

March 1, 2022

A look inside Davines Italian headquarters where nature and science meet to create clean, sustainable beauty products. Explore the beautifully designed buildings, architecture, chemistry labs, and more. Read more...

Elevate Your At-Home Spa Experience

February 1, 2022

How Davines' new NaturalTech ELEVATING line takes your self-care routine to the next level. How to use it and give the best scalp massage of your life. Read more...

Time to Shine with Keune's New Lumi Coat

January 24, 2022

Learn how Keune's new Lumi Coat will have your hair shining bright like a diamond for the new year. Read more...

Saphira's Miracle Minerals

January 10, 2022

Learn why Saphira's special 26 minerals are exactly what your hair and scalp are craving. Read more...

Who is Vicious Curl

August 23, 2021

Vicious Curl knows what it’s like to live in a world that believes only straight hair can have fun. They get the frustration of not knowing which product work best... Read more...

DevaCurl: New Green Supreme

July 21, 2021

There's a new curl on the block. Get the details about the new DevaCurl® lines and how their new formulas have been reworked with dermatologists and stylists. Read more...