All About that Base

Do you know the first ingredient in your products? Take a look! The first listed ingredient in most products makes up 75% or more of the formula. The first ingredient is most likely Aqua (Water, Eau). Water is the most popular base ingredient in hair care formulations but provides no benefits to your hair, skin, and scalp. 

The Eufora Difference 

Eufora products are formulated in Botanical Bases such as 100% Organic USDA Certified Aloe Vera and an All Plant Essence™ of Sage and Thyme. 100% active and highly concentrated formulas means every ingredient has a purpose. 

Why Aloe Vera?

100% Certified Organic Aloe Vera Gel serves as the base for many of our shampoos, conditioners, style and treatment products. 

Aloe has the reputation as “the miracle plant” and features over 200 biologically active substances including:

  • 20 minerals
  • 75 nutrients
  • 12 vitamins

Aloe is the most sought out natural ingredient providing moisturizing, anti-inflammatory, anti-oxidant, anti-bacterial, and anti-fungal properties.


All Plant Essence™ of Sage & Thyme serves as the base for Beautifying Elixirs™, an advanced collection formulated exclusively for chemically treated, colored, and damaged hair. 

Sage & Thyme work to: 

  • Soothe Scalp
  • Preven Sebum Clogging
  • Nourish Hair Follicles
  • Improve Weak & Brittle Hair
  • Promote Healthy Hair Growth