Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, formulas and look books in collaboration with the industry’s most prolific stylists with an engaged following of over 1 MILLION fans across social media.

PRAVANA was acquired by Henkel Beauty Care Professional in 2017 and is now headquartered in the world-class #AcademyofHair in Culver City, California.