Caviar Anti-Aging

A wide range of products to address all hair concerns, Caviar offers sophisticated indulgent rituals for hair that is a beautiful expression of you. Formulas based upon the science of skincare that unlock the rejuvenating potential of haircare.

My Hair. My Canvas.

Versatile, playful vegan haircare to empower self-care and self-expression. Featuring transformative textures and the benefits of Vegan Botanical Caviar, our vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.

Choice Luxury

refreshing rituals

Alterna flexible, high-performance formulas are 100% vegan with all bottles and tubes made of 50% post-consumer recycled plastic with twist-open and close pumps to minimize plastic waste.

Our formulas are formulated without added parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents.