Naturally healing, organic ingredients partnered with environmentally-conscious manufacturing, with essential-oil based aromatherapy, give you exceptional performance.


LOMA products are paraben, sodium chloride, gluten, soy and phthalate free, and have sulfate-free cleansing. LOMA is also vegan friendly and, of course, NEVER tested on animals!


At Loma they formulate, manufacture, and fill all of their own products in the USA. Plus, all LOMA products are safe for colored and keratin-treated hair.

Keep It Simple

The Power of Aloe

Nearly 30 years ago, founder David Hanen infused pure water with concentrated organic aloe vera powder and it took the salon industry by storm.

This powerful and healing combination creates the #1 ingredient in Loma products.

Aloemoist Complex is especially effective on all hair including dry, thirsty, color treated, foiled and smoothed hair types.