Curl Flexibility™

What it means to DevaCurl: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.

Products have upgraded formulas to improve moisture, hold, toning, slip, detangling, protection, fragrance, and more.

Green Supreme

The majority of DevaCurl's new bottles are made from 50% recycled ocean-bound plastic to reduce their eco-footprint. In addition, all tubes are made from 30% recycled PCR.

All bottles, tubes and aluminum cans are recyclable.

Social Responsibility

DevaCurl® is committed to being an antiracist organization that embraces diversity by providing equitable access to high-quality curl-curated products, professional support, and expert-led education to help eradicate racism in the hair industry.

Curl Power

The New Deva

DevaCurl has always adapted to meet the changing needs of those who rely on our products every day. This relaunch is an exciting next step in an evolution of our products that spans more than 25 years.

DevaCurl's understanding of how their consumers’ needs and styling habits change is what has always made these moments of growth possible.

The new dermatologist co-developed, stylist-approved DevaCurl products will give curly-haired consumers more Curl Flexibility™ than ever.