Curly haircare with an attitude

Fearless Self Expression

Vicious Curl was founded with a simple objective in mind: determination for high-quality, high-performing hair care products exclusively for curly hair.

Vicious Curl helps to bring out your inner curly girl with confidence and pride accompanied by salon-level results captured at home.

We know the ABC's and 123's from 3S to 4C and developed an elevated curly care line to control your curls with the best ingredients in the market.

Real science. True Beauty

Superfruit Botanicals

A proprietary blend of superfruit botanicals helps to repair hair damage and maintain a healthy scalp by removing build-up from dirt, dead skin cells, oils and styling products.

Vicious Curl's frizz-fighting ingredients close the cuticle so curls can set instead of snagging.

We invite you to be bold, be daring, be free, be irreverent, be confident and best of all, be your naturally curly self.