![](http://reconnectbypb.com/cdn/shop/files/kenra-professional-sugar-beach-shampoo-10-1oz-600_{width}x.jpg?v=1650654789)
prep
Explore products that prepare the hair for perfect styling. A work of art needs to start on a good canvas. Kenra's shampoos, conditioners and leave-ins will help you get ready for a red-carpet look.
![](http://reconnectbypb.com/cdn/shop/files/TOP30-30_{width}x.jpg?v=1650655005)
layer
These high-performance products assist in creating your vision f, ensuring the style will have the desired longevity. These products provide hold, change shape, or alter texture.
![](http://reconnectbypb.com/cdn/shop/files/0007_Volumemousseextra17_2_{width}x.jpg?v=1650654957)
finish
Lock in the style and provide additional hold, nourishment control, and/or shine. Each product is assigned a hold index from 0 - 30. The greater the number, the greater the hold.
Platinum
Kenra Platinum is a line of products with high-end formulas, fragrances, and packaging - for unmatched styling & haircare. Stay on-trend with Kenra Platinum, featuring the highest quality ingredients & exclusive technologies to create truly impressive looks.