A Guide to Blonde Life

This routine is what dreams are made of. Brighten your blonde-like celebrity, Hilary Duff, with Joico's Blonde Life collection. 

Whether you’re the palest platinum or honeyed blonde, this is the combo to reach for when you want to kick those unwanted yellow tones to the curb with a brass-neutralizing, sulfate-free formula. The Shampoo features powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, so blonde hair becomes bright, brilliant, and gleamingly gorgeous. Follow up with the Conditioner, which fuses the lightness of a lotion and science of a serum in a deeply nourishing, daily formula that hydrates highlighted blonde hair without weighing strands down. Thanks to an exotic blend of rich Tamanu and Manoi oils, your delicate strands will be treated to maximum shine, frizz-fighting power, and gleaming, on-tone blonde that combs through like a dream.

Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Apply Conditioner to damp, towel-dried hair; leave on for 1 – 2 minutes, and rinse.

This illuminating treatment hydrates highlighted blondes, softens each strand, and amps up the gleam factor by banishing unwanted trace minerals that can lead to dullness and yellow tones. Rich Tamanu and Manoi oils deliver a crystal-clear, frizz-free finish in just one easy, 5-minute treatment.

Apply to freshly-cleansed, damp hair. Leave on 3 - 5 minutes; rinse. Use one or more times per week as needed.

Get ready for a radiance that shines an instant mega-spotlight on highlighted blonde hair! Just a drop or two of this glistening formula nourishes and protects each delicate strand; banishing frizz, and create 7X more strength to transform hair. Watch as your blonde becomes instantly silky, smooth, and gorgeously gleaming.

Apply 1 – 2 pumps to dry or damp hair, work through, and style as usual.